Eventually, the Telecaster-style guitar became known as the "Saturn", and the company's Stratocaster-style guitar became known as the "Mercury".Īll guitars have the "lawsuit" peg heads (two small marks on back of headstocks). Although Townshend never endorsed this model, it was known unofficially as the "Pete Townshend model". The most popular of these guitars was a Telecaster-style guitar similar to those that Pete Townshend played. The investors moved the company to Dallas, Texas, where they produced above-par quality guitars using both imported parts and Schecter parts under the Schecter name for less than five years.Īt the 1984 winter NAMM show, Schecter introduced twelve new guitars and basses, all based on Fender designs.
That year, the company was purchased by a group of Texas investors who wanted to build upon Schecter's reputation for quality. Texan ownership and mass production, 1983–1987 īy 1983, Schecter had reached its custom shop production limit and could no longer meet demand. Schecter guitars and parts have been used by, among others, Prince, Rick Parfitt, Robert Smith, Simon Gallup, Porl Thompson, Yngwie Malmsteen, Michael Anthony, John Norum, Gary Holt, Steve Lukather, Pete Townshend, Jeff Loomis, Mark Knopfler, Gustavo Cerati, Ritchie Blackmore, Chris Poland, East Bay Ray, Synyster Gates, Zacky Vengeance, Richard Patrick, Jinxx, Jake Pitts, Tommy Victor, Dan Donegan, Lou Reed, Todd Rundgren, Robin Zander, Rodrigo Amarante, Tony Maue, Shaun Morgan, and Nikki Sixx. They were considered of very high quality and expensive, and were sold only by twenty retailers across the United States. These guitars were custom shop models based on Fender designs. In 1979, Schecter offered, for the first time, its own fully assembled electric guitars. By the late 1970s Schecter offered more than 400 guitar parts, but did not offer any finished instruments. Contrary to popular belief, Schecter never supplied parts to Fender nor Gibson. The shop manufactured replacement guitar necks and bodies, complete pickup assemblies, bridges, pickguards, tuners, knobs, potentiometers, and other miscellaneous guitar parts. In 1976, David Schecter opened Schecter Guitar Research, a repair shop in Van Nuys, California. Today, the company mass-produces its own line of electric and acoustic guitars, basses, amplifiers and effects units through its own brand and four subsidiary companies. Schecter Guitar Research, commonly known simply as Schecter, is an American manufacturing company founded in 1976 by David Schecter, which originally produced only replacement parts for existing guitars from manufacturers such as Fender and Gibson.
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